For partners
Beauty ID for affiliate programs, retailers and brands.
Beauty ID is a consumer app that keeps every makeup, skincare, hair and body product a person owns in one place, with their shades. It reminds members before they run out and sends them back to the store to reorder the exact product and shade they already use.
At a glance
What Beauty ID is.
- Product
- A web app at beautyid.app and an iPhone app. Members add products by searching, scanning a barcode or label, forwarding order emails, or connecting their inbox.
- Members
- Adults in the United States who buy makeup, skincare, hair and body care online and in stores.
- Status
- Private beta. Membership is invite-only while we test, so most of the app sits behind a sign-in. Reviewers can see a public sample shelf or ask us for a login.
- Price
- Free for members.
Placements
Where links appear.
Links only appear next to products a member owns, has chosen, or has asked us to match. We never show banner ads.
01
Restock reminders
When a member is about to run out of a product they already own, we send one reminder by email or app notification. It links to that exact product and shade at the store they bought it from.
02
The restock list
The Restock page lists what a member is running low on, with a Shop link to the store's page for each product, so reordering a foundation shade or a favorite serum takes one tap.
03
Shade matches
Beauty ID suggests the closest shade in other brands, based on the shades a member already wears. Each match links to the retailer's product page.
04
Creator shelves
Approved beauty creators can publish a public shelf of the products they actually use. Each product links to the retailer's product page, with a disclosure on every page.
Standards
What we never do.
- No browser extensions, toolbars or adware.
- No link injection or cookie stuffing. We only link to a store when a member taps a link.
- No coupon or code sites, and no incentivized or paid-to-click traffic.
- No bidding on brand or retailer names in paid search.
- No email to people who didn't sign up. Every member opts in and can unsubscribe in one tap.
Disclosure
Clear on every page.
Every page, email and notification with an affiliate link carries a plain disclosure, in line with FTC guidance:
Some links on Beauty ID may earn us a commission, at no cost to you. It never changes which products we show or how we rank shade matches.
Brands
For brands and retailers.
Beauty ID knows which shades and products members actually use and repurchase. We work with brands and retailers on shade matching, restock and fewer returns, always with anonymized data and only what members choose to share.
Contact
Reviewing an application?
Email us and we'll send a reviewer login with a sample shelf, usually the same day.
hello@beautyid.app