Privacy Policy

What we collect

Account information: your email address and the name you choose.

Your beauty profile: shades you add, skin type and undertone if you share them, and products on your shelf, including when you opened them.

Order details: when you forward an order email or connect an inbox, we keep the beauty products in the order (brand, product, shade, size, store, order number and dates) and the product photo. We don't keep payment details, and we don't store a copy of the full email.

Feedback: your answers to "Good match / Not for me" on shade suggestions.

Basic usage information: standard technical logs (like browser type and errors) that keep the service working and secure.

Connected Gmail and Outlook inboxes

If you choose to connect an inbox, you give Beauty ID read-only access through Google or Microsoft sign-in.

We only search for order and shipping emails from stores. We read those emails to find beauty products and add them to your shelf. Orders without beauty products are skipped.

We never send email, delete email, or change anything in your inbox.

We store an encrypted access token so we can check for new orders, plus a list of message IDs we've already checked so we don't read an email twice.

You can disconnect at any time in Settings. You can also remove access from your Google Account (myaccount.google.com/permissions) or Microsoft account (account.live.com/consent/Manage). When you disconnect, we delete the token and the list of checked messages.

Google user data. Beauty ID's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

We use Gmail data only to find beauty purchases and add them to your shelf, a feature you turn on yourself.

We don't transfer it to others except as needed to provide that feature (for example, to the AI service that reads the order email), to comply with law, for security, or as part of a merger or acquisition with your notice.

We don't use it for advertising, and we never sell it.

No person at Beauty ID reads your email unless you ask us to (for example, to fix a problem), it's needed for security or to comply with law, or the data has been aggregated and anonymized for internal operations.

We don't use Gmail data to develop, improve or train generalized AI or machine learning models.

We don't use Gmail data, or any Google user data, to generate, edit or analyze images of people.

How we use information

To run Beauty ID: build your shelf, estimate expiry dates, send reminder and restock emails, and suggest similar shades.

To improve shade suggestions for you, using your own answers and purchases.

To keep the service safe and fix problems.

To share with a brand or store only when you choose to connect with them, and only what that connection screen shows.

How we share information

We don't sell your personal information. We share it only with service providers that help us run Beauty ID, under agreements that limit how they use it:

Supabase: our database and servers.

Lovable: hosts our website and app.

Anthropic: its AI model reads order emails to pick out the products. Anthropic doesn't use this data to train its models.

SendGrid: receives the order emails you forward.

Resend: sends our emails to you.

When we look up a product (for example, a Sephora item number), we send only the product details, never your name or email. Links to stores may be affiliate links, so the store may know you came from Beauty ID. We may also share information if the law requires it, to protect people's safety, or as part of a merger or acquisition.

How long we keep it

We keep your information while you have an account. If you delete your account, we delete your profile, shelf, connected inboxes and feedback within 30 days, except where the law requires us to keep something longer.

Your choices and rights

See and edit your profile and shelf in the app at any time.

Disconnect an inbox or a brand connection in Settings.

Turn off reminder emails in Settings.

Ask for a copy of your data, a correction, or deletion of your account by emailing hello@beautyid.app. We'll answer within 30 days. Depending on where you live (for example, California or the EU), you may have more rights, and we'll honor them.

Security

We use encryption in transit, encrypt inbox access tokens, and limit who can access data. No system is perfectly secure, so please use a strong password.

Children

Beauty ID isn't for children under 13, and we don't knowingly collect information from them. If you think a child has given us information, contact us and we'll delete it.

Changes

If we make important changes to this policy, we'll tell you by email or in the app before they take effect.

Contact

hello@beautyid.app